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Personal Trainer: The Benefits of Online Fitness Training

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By Julie Bawden-Davis

PersonalTraining Personal Trainer: The Benefits of Online Fitness Training It used to be that personal trainers only had the option of meeting clients at a fitness facility or traveling to their home gym, but now you can boost your availability and income with online personal training. Thanks to technology, such as Skype, it’s possible to train clients anywhere in the world.

In the first part of our series on online fitness training, consider the many benefits of offering clients a virtual workout option:

Expands Your Market

While some people hope to get in shape with personal training, certain individuals are unlikely to set foot in a gym for a variety of reasons, including self-consciousness or life circumstances that keep them at home, such as young children or living in a remote area. Online training allows anyone the convenience and privacy of working out at home, as stressed on the site Workouts for You.

Cuts Travel Costs

Considering the high cost of fuel and depending on how far you must travel to the gym or to a client’s home, you can save a substantial amount of money. Not having to leave your own facility also gains you precious time that can be spent squeezing in another client or developing the business.

Reduces Gym Use and Equipment Fees

Online training requires that clients supply the workout equipment and location, which means you don’t have to pay gym use fees or buy and haul around equipment for these sessions. Depending on how much of a commission the gym takes, this can mean a substantial reduction in overhead costs for you.

Avoids Cancellations

As this article on austin360.com shows, many reasons that clients cancel — inclement weather, car trouble, longer workdays, lack of child care — are no longer valid when it comes to online training. Providing the Internet is functional, a weather-stranded client can complete a training session; and if a client has an extended workday, he or she can often squeeze in an early morning or night session.

Fills Holes in Your Workday

With online training, you can expand your workday by filling potential time slots that may otherwise go unused, such as early morning, evening/night sessions and weekends. You also have the opportunity to extend your hours by training people in any time zone, and the travel time saved with online training enables you to book back-to-back sessions.

Retains Clients

Training via Skype allows you to retain most clients who might otherwise leave owing to changes in life circumstances, such as those who move away or whose responsibilities have shifted.

Offers the Ability to Provide More Cost-Effective Training

The lack of overhead and travel costs allows you to pass the savings onto your clients, which enables you to be more competitively priced. Affordability is something that is highlighted on the online training site Best Body Fitness.

Provides a Better Chance of Referrals

Because you can serve just about anyone, anywhere, there’s a good chance that your existing clients will refer you. For instance, a client may have a friend or relative in another state. The online format allows such a referral to quickly become a client.

Now that you know the many benefits of providing customers with online fitness training, you’re ready to develop an effective virtual program, which we’ll discuss next in this two-part series.

For help implementing a great marketing plan, download, “7 Steps to a Complete Small Business Sales & Marketing Plan.”

This post Personal Trainer: The Benefits of Online Fitness Training was first published on the Big Ideas Blog.


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